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Introduction Into Module 1
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1.1: The Real Goal Of Audience Research
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1.2: How To Effectively Create Your Ideal Customer Profile (ICP)
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1.3: The 3 P’s Of Customer Deep Dive
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2.1: 8 Human Desires That Drive Almost Every Purchase
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2.2: Real Life Examples Of These Desires Being Tapped Into And How To Link It To Your Business
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3.1: Understanding The 5 Levels Of Customer Awareness And Crafting Messages That Don’t Get Ignored
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4.1: The 4 Layers Of The Larger Market Formula
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4.2: How This Differs From Market Awareness And Why It Is Your Cheatcode For Ad Targeting And Market Expansion
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5.1: Why General Marketing = Ignored Marketing
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5.2: Types Of Audience Segments & Using It To Multiply Conversions
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5.3: Types Of Audience Segments & Using It To Multiply Conversions II
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6.1: How Data Collection Increases Your Marketing Advantage
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6.2: Smart Data Collection Tools And Using The Data You Gather To Make Smart Moves
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7.1: Real World Tools To Uncover What Your Market Wants, Hates And Needs
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Bonus: Collecting Customer Data And What To Do With It
